It takes about 50 milliseconds (ms) for users to form an opinion about your online store before they decide to continue browsing or leave. So, you need to ensure that your Shopify store design focuses on the home page to deliver a positive impression to these new store visitors. It needs to capture their attention instantly and move them in the direction of making a purchase.
But what’s more? By optimizing your home page, you can increase the time spent on your store, reduce Shopify bounce rates, and increase the probability of conversions by manifolds.
After sifting through some of the best Shopify home page designs, high converting Shopify themes, good homepage ideas and the best practices that leading stores use, we found the 10 strategies that you could implement right away.
Homepage tips for your store design to increase conversions and reduce Shopify bounce rate
Here are some of the Shopify store design tips we have seen leading brands use. Remember, this list isn’t exhaustive and we’re working on adding more tips to it as we go – so don’t forget to bookmark it to stay up-to-date!
1. Add a striking header to your Shopify home page
The first thing your visitor sees is the header. So, it’s crucial that you put a lot of thought into this header and display a message that entices shoppers to continue browsing. Many stores display their brand story, either with a brand video that autoplays or with an image and a small copy that explains who they are.
Other Shopify stores display their best products or feature their latest collection so that shoppers can learn more about them. If you have a sale running, you can also use the header to let visitors know about the sale, displaying the discount they can avail. This way, your visitors will be more eager to take advantage of the discounted prices and spend time finding the right products to checkout.
A few questions to ask yourself when deciding on the header for your Shopify store design include:
- Will this entice the new visitor to browse through my products?
- Is the Shopify home page header adding value to my visitors?
- Does the header guide the shopper’s journey on my store?
Here’s an interesting example from the store, Water Gallery:
2. Display your best product collections on the Shopify home page
Visitors want to understand what you sell and who you are within the first few seconds of landing on your Shopify store. Most brands tend to miss out on this little detail when working on their Shopify store design. But imagine visiting a store and not being able to figure out if it has something valuable to offer to you! This is why you need to add products on your home page and display your best products that are sure to make these new visitors want to browse more.
Using a product recommendation app like Wiser, you can display widgets like ‘Bestsellers’ and ‘New Arrivals’ so that visitors can see what’s popular on your Shopify store. eCommerce brands like Amazon and Kylie Cosmetics add product recommendations on their home page so that shoppers are enticed to stay longer and browse the rest of the products.
Here are some recommendation widgets you can include in the Shopify store design of your home page:
- High-Rated Products: Display products that are highly rated by customers
- New Arrivals: Let new visitors know which products were recently launched on your Shopify store
- Bestsellers: Show shoppers which products are selling fast on your Shopify store
- Exclusive/ Featured: Display products that are limited edition or bring in a hint of exclusivity
3. Add product badges on your Shopify home page to grab instant attention
You have the visitors on your site. You’re displaying the best from your product range. But how do you instantly capture the shopper’s attention? When shoppers continue browsing multiple rows of products on your Shopify home page, they may end up simply skimming through the products and never clicking through to any products.
The reason? None of the products call out to them or nudge them to take action.
To make the product recommendations on your Shopify homepage more actionable, you can add product badges that describe the product or the discount you’re running.
For example, if you’re displaying your limited edition products, adding a product badge that says ‘exclusive’ will make it stand out immediately. Similarly, if you’re displaying your ongoing offers and discounts, you could add ‘% discount’ product badges or ‘on sale’, ‘clearance’ and similar labels on the products.
The best thing is that this is a Shopify store design tactic that won’t take you more than a few minutes. With Shopify apps like ModeMagic, you get access to hundreds of such product badges that you can use on your homepage design to enhance it for grabbing visitor attention.
What’s more, these product badges can be customized to match your Shopify store design easily. You can set up badges based on a specific theme you have on your store or even follow color psychology, editing the product badges to be more conversion-driven.
Here are the five types of product badges we recommend for your Shopify homepage:
- Back in Stock: Add a ‘Back in Stock’ product badge to products that were recently stocked up. It gives the visitors a feel of how that specific product is in-demand and makes them want to check it out.
- New: Let shoppers know which product was just released by adding a ‘New’ product badge. This is a great way to introduce visitors to more collections in your store.
- Only 3 Left: Build urgency over buying a product by adding ‘Only 3 Left’ badge on the product. The sense of scarcity will have even first-time visitors want to make a purchase decision faster.
- Limited Edition: Add a ‘Limited Edition’ product badge to items that are exclusively manufactured for a short period or you’re featuring only for a limited time period.
- Award-Winning: Add an ‘Award-Winning’ badge to let shoppers know how special an item is or how it has been featured by renowned magazines. It’s a great way to let shoppers know it is popular. No one wants to miss out on what’s trending!
- Staff Picks: Let shoppers know which products are loved by your team with a ‘Staff Picks’ product badge. This is similar to how magazine editors feature products based on their review.
- Discounted: Running a discounted offer on a specific product? Add a ‘Discounted’ or ‘30% off’ badge on this product. You can also add a twist to these product badges by adding a ‘save $$’ text.
- Essential: Selling essential items like masks? Add an ‘Essential’ product badge to items that are considered as required for your shoppers.
Are you featuring high-value products on your Shopify homepage? Here are the types of Product Labels to Attract Shoppers to Your High-Value Products.
4. Add quality images to enhance your Shopify store design of the homepage
When displaying products on your home page, ensure that your product images are high-quality and show the product in a pleasing manner. Grainy and badly shot product images can hinder sales, making you lose out on converting a shopper into a customer.
Ensure that your product images are well-shot. It’s always a good idea to get them professionally shot or you can even do this yourself with a high-end smartphone. Don’t forget to keep your product images consistent with each other using the same background for the product and using the same editing filters on all your product images. The aesthetics of the product images on your Shopify homepage have a direct impact on your conversions.
5. Add an announcement bar on your Shopify home page to call attention to important details
An announcement bar can help you provide important details to your shoppers, letting them know of any discounts you have or any shipping delays you have.
Many stores also use the announcement bar to let their shoppers know how quick their delivery is or that they were featured in a publication, giving shoppers more reasons to shop from them. You can also use this space to share return and refund policies upfront, or to nudge shoppers to explore a deal page on your store.
Just remember to keep this copy crisp for maximum impact. It needs to complement the Shopify store design of your homepage, but at the same time also add value to it.
Here’s an example from the store, Bulletproof:
6. Add an embedded Instagram feed on your Shopify homepage
Instagram is social proof for online shoppers, letting shoppers understand whether the brand is credible. Embedding your Instagram feed on your home page can help new visitors understand who you are as a brand and be able to relate to your brand better.
You can embed your Instagram feed to your home page by using InstaPics. The app ensures that your embedded feed is optimized even on mobile and lets you customize the feed to match your Shopify store design.
Here’s an example from Radha Beauty:
You can make this embedded Instagram feed even more valuable by making it shoppable. Using Cameo, you can make your Instagram feed shoppable so that visitors can click on an image and see the featured products and add them to their cart directly.
Also, if you’re new to using Instagram to promote your Shopify store, don’t forget to read our article: 10 Steps Checklist for Shopify Stores to Sell on Instagram
7. Optimize your Shopify store design for easy mobile viewing
Without a doubt, one of the most important tasks on your list should be to check if your Shopify store is optimized for mobile. A large percentage of online shoppers browse on mobile and by not prioritizing your Shopify store design for mobile, you’re sure to end up losing shoppers.
Here are a few ways to check if your Shopify store is mobile-optimized:
- Check if your Shopify theme is mobile-friendly. If you have a custom theme, work with your Shopify theme expert to set up a mobile-optimized experience.
- Are your images getting cut off or are their aspect ratios being negatively modified on mobile?
- Check if all texts across your store are readable.
- Ensure that any videos added to your store (like the header video) are easy to watch on mobile.
If you’re looking for a responsive store design theme, checkout the ones listed on UI cookies here.
8. Add an easy to navigate menu on your Shopify homepage
Your menu bar helps shoppers understand the wide categories of products you sell and navigate to different collections on your store according to their interests. When setting up your menu bar, ensure that it is organized and structured for easy browsing.
Many stores add dropdowns so that shoppers can hover over larger categories like ‘tops’ and then see smaller categories under it like ‘sweaters’ or ‘shirts’.
Here are some tips to set up your menu bar:
- Limit the number of items on your menu bar so that it isn’t cluttered.
- Add menu items that shoppers usually click on often or a page that shoppers visit often. For instance, Kylie Cosmetics adds a ‘Back in Stock’ collection on the menu bar since they face frequent stockouts.
- If you’ve added dropdowns, allow shoppers to view dropdown menus when they hover over the primary menu item.
9. Build credibility by including testimonials and trust badges in your Shopify store design scheme
When shoppers land on an online store that is unfamiliar to them, the first thing they do is look for signs of credibility. One of the best ways to provide this credibility is by adding testimonials from past customers. Using the Photo Reviews and Testimonials app, you can add testimonials to your home page and let new visitors know that your store and products are loved by others just like them!
Many merchants also add the different publications they’ve been featured in so that shoppers can see that the online business is recognized by trusted third-party figures. These sections can just be named ‘Publications that love us’ and then show the logos of the publications you’ve been shown in like ‘Vogue’ etc.
Another way to build credibility is by adding trust badges within your footer. You can do this with the ModeMagic app for product badges, that offers some really interesting, unusual and impactful trust badges to win your visitor’s trust! You can read all about trust badges and their impact on your conversions here.
10. Use color blocking on your Shopify home page design to highlight important details
One of the biggest Shopify design mistakes you can do is add too much color on your store and make it hard for shoppers to focus on one thing at a time. With too much color, your store design will seem cluttered and you won’t be able to draw your visitors’ attention to the more important parts of your page.
This is why many eCommerce brands use a minimal store design and then add pops of color on specific areas like within product badges on recommendation widgets or on CTA buttons that lead shoppers to the entire product catalog.
Here’s an example:
Optimize your home page Shopify store design to lower drop-offs and increase sales
We hope this helps you understand how you can reduce drop-offs on your Shopify store and make store visitors continue engaging with your store and get them to make purchases. Your home page is the first thing your new visitors see so you must optimize it and provide these visitors with a positive first impression.
Product badges are a great home page store design element, allowing you to inform shoppers more about your products and nudge them to click on the product. Using product badges, you can build urgency, create exclusivity about a specific product, or show credibility for your products.
ModeMagic can help you set product badges without any third-party softwares needed. Using the app, you can avail a robust set of features:
- Choose from a variety of product badges
- Build urgency over buying specific products
- Let shoppers know that a product is discounted
- Build credibility over your products by adding badges that indicate their proven use
- Customize your product badges to match your store’s look and feel
- Let shoppers know which products are newly launched, selling fast, trending, or even just restocked