The 4th of July week is here and it’s an opportunity to not just celebrate, but also remind the world what this day stands for. It’s all about freedom, independence, and equality for all. And what better way to call that out as an online store, than by getting yourself 4th-ready!
Consumers love to celebrate this significant, historical moment in many ways – gifting their loved ones, buying local USA merchandise, etc. In fact, it’s the biggest weekend for online sales, so as a brand you got to make sure your store is prepped and ready to welcome users in the right spirits!
Our advice? Go all out on the festivities, delight your shoppers, celebrate freedom… and yes, you also generate a lot of sales this weekend. Win-win for all 🙌
We’ve checked out the best online stores, and have handpicked the best four battle-tested methods to get your eCommerce store independence day ready. Let’s get started!
1. Add 4th of July flair to products on sale
First and most importantly, it’s important to add a festive theme to your store. Physical stores use flyers and flags to decorate. You can similarly decorate your online store using a few tricks.
- Announce the sale to users using an attractive banner as soon as they land. Here are a couple of eye-grabbing examples:
- Also, to make sure users see the items on sale, highlight them using custom 4th of July stickers. These will trigger an impulse of exclusivity and urgency in the minds of users. Check these out:
Using stickers complements the item on sale with contextual messages. This one shows that this product has a special offer for the 4th of July.
🔥 Pro Tip: Use this custom Independence day sticker pack to create fireworks around your eCommerce conversions. Shopify store owners can get it on the app, while other users can email [email protected] to grab it!
2. Create hype for your sale on social media
Shoppers are used to 4th of July posts from brands – most of them look the same too. Why not make it special to make your brand stand out? Announce a special sale with posts in days leading up to the final day. Users love sales, and it’ll boost engagement for social media posts. Make it a sneak peek, add an aura of intrigue, make it funny. Use pop culture references! Try evoking emotions through your visual posts. The example here uses the happy cut-fruits to convey the celebratory aspect of the day:
3. Email your subscribers to keep them in the loop
Email announcements are the best tool to drive awareness in your current audience. If your email list is highly engaged, make sure to add something special. For example, sharing an exclusive discount code valid on sale days. As these are your most loyal customers, they are sure to engage with special offers.
4. Stock Independence Day staples
If you want to add a festive theme to your catalog, showcasing products relevant to your industry but with a “celebration” twist will definitely help. For example, if you are a food and beverage retailer, you can provide BBQ/picnic related supplies, especially for the 4th July Brunch. Such products and offers are guaranteed to sell, and will also help increase your overall cart values.
Most brands offer discounts and independence day sales. It is essential to make your eCommerce store and products stand out to drive higher sales. Use these ideas to make sure your 4th of July sale is a success.
And yes, Happy 4th July!