Many online brands miss out on guiding their shoppers as they make their way through the store. Due to this, many store visitors drop off after looking at a few products. Retail stores are designed with well-placed visual cues that take shoppers from the entrance to the different product sections to the billing desk.
It’s important to create this flow for your online shoppers as well. Usually, an online shopper discovers a brand on social media or through an ad, landing on the home page. They would then search for specific products that they saw on the ad. Once they find the product, they would click on the product page to learn more about the product.
Many shoppers drop off at the stage. However, with the right on-site strategies, they are likely to add the item to their cart and start the checkout. Once they’ve placed the order, they are shown a thank you page.
To ensure shoppers don’t drop off at any point in this journey, you need to add visual cues to help shoppers browse through your catalog, find a product, and eventually, place an order.
What are Visual Cues?
Visual cues are elements used to direct attention or subtly portray a message using visual methods of communication. For instance, a shopper on your cart page can be shown a countdown timer to get them to checkout faster.
94% of first impressions online are related to design. Adding visual cues across your store, your shoppers will be able to navigate better and find your store easy to use. Their impression of your store would then be positive. Using visual cues, you can highlight the more important parts of your page. This is especially helpful as most shoppers only skim through a page.
10 Visual Cues for your Shopify Store at Different Stages of the Shopper’s Purchase Journey
Visual Cues on the Homepage
1. Add a striking header that hooks shoppers
When a shopper lands on your home page, they are still forming an impression about your brand. So, your first header on the page must be eye-catching, letting the shopper know more about your brand and your products.
Display a video of your brand or your products within your header. Many stores add a brand story video within the first header. Since these stories are rooted in values and emotion, shoppers who watch this feel a connection with the brand. By building a relationship with your shoppers, they would be more willing to shop from you.
2. Add an exit-intent pop-up to lower abandonment
Enable a pop-up across your store so that shoppers would intent to abandon your store at any point in their purchase journey are stopped with an attractive offer. Pop-ups can be triggered to show at exit-intent and many brands enable this visual cue with a discount or other such offers.
Optimized pop-ups have a conversion rate of 9.3%. Considering the number of visits that never convert, a pop-up can help you nudge shoppers with a sweet offer, decreasing your losses.
Visual Cues During Search
3. Add ratings within search results
When shoppers search for a specific product, they will be shown a list of results matching the keyword. You can build credibility in your products by displaying the ratings of your products on the search results.
Apps like Searchanise are build to improve search on your Shopify store. The app integrates with other review apps so that you can display ratings on your products. By displaying ratings, shoppers will feel more confident to click on a product and buy it.
4. Add labels on products to capture attention
When shoppers are browsing through search results or looking at your catalogs, there isn’t anything striking about your products that will make them want to learn more about the item. This is especially the case for shoppers who aren’t looking for anything specific. How do you build interest for these shoppers?
Product labels are the perfect visual solution. They are displayed on top of the product image like stickers, informing shoppers about the benefits of the product or a specific feature it is popular for. You can enable product labels on your Shopify store with ModeMagic.
Here are 5 ways to use product labels as visual cues to increase purchases:
- Let shoppers know about an offer with product labels like ‘Discounted’ or ‘30% off’.
- Use ‘Low stocks’ or ‘Fast Selling’ labels to inform shoppers about scarcity.
- Provide information about products with labels like ‘No toxins’, ‘Gluten-Free’, or ‘All-Natural’.
- Create exclusivity around a product with labels like ‘Limited edition’ or ‘Online Exclusive’.
- Show credibility with ‘Award-Winning’ and ‘Certified’ product labels.
Visual Cues on Product Pages
5. Add timers to illicit urgency
If you have an offer running on a specific product, you can build urgency among shoppers by adding a timer on the product page. A countdown timer indicates to shoppers that they may miss out on the offer if they don’t make a purchase sooner.
This visual tactic works perfectly if your shopper is still trying to make up their mind to buy the item. The countdown timer can nudge the shopper to make a quicker purchasing decision. Apps like Sales Pop Up & Countdown Timer App are built to enable timers on the product page.
6. Use color to highlight important parts of your page
When designing your product page, ensure that you’ve highlighted the most important parts of your page. Many brands, like Amazon, keep their page minimal, with just black and white. They then use their brand color on the CTA buttons— ‘Add to cart’ and ‘Checkout’.
This tactic has proven successful since shoppers are drawn to look at the CTA buttons. This subtle visual cue plays a huge role in converting shoppers and getting them through checkout.
7. Lower dropoffs with product recommendations
When shoppers get to the end of a product page, they usually end up drop off. To avoid losing shoppers, you can display personalized product recommendations at the bottom of your product page. With this, shoppers will continue engaging with you and be less likely to drop off.
Apps like Wiser are built to allow you to display AI-powered recommendations on your Shopify store, When adding recommendations on your Shopify store’s product pages, you can add different types of widgets.
We recommend adding 3 kinds of recommendation widgets:
- Related Products: Show products similar to the item that the shopper was looking at
- Inspired By Your Browsing: Display products based on what the shopper was looking at.
- Bestsellers: Add a widget of products that are popular among other shoppers.
With more recommendations to choose from, you can successfully keep the shopper engaged and help them find a product they would eventually want to buy.
Visual Cues During Checkout
8. Add a timer once a product is added to cart
Once your shopper adds an item to their cart, they may browse through other products. Oftentimes, many shoppers add an item to their cart but end up leaving. Due to this, you end up losing a potential purchase. You can avoid this by enabling a timer that is shown to shoppers once they add an item to their cart. This timer can let shoppers know that they will lose out on free shipping or the existing discount if they don’t checkout immediately.
Apps like Fera allow merchants to trigger a countdown timer once a product is added to the cart. Shoppers would see this timer and act quickly, checking out before they lose out on the offer.
This smart tactic is used by Amazon to get its shoppers to check out faster.
9. Display trust badges
One of the most common reasons for abandonment is the lack of trust that shoppers have in a store’s payment gateway. Many online shoppers worry about their details being stolen, especially as online fraud is common. As an eCommerce store, you can’t let this hinder your growth.
Add trust badges on your cart and checkout page to assure shoppers about your secure payment. These trust badges let shoppers know that you are a secure website. Apps like Free Trust Badge allow you to display trust badges, showing different payment methods that you allow on your Shopify store.
Another trust app you can enable is TrustedSite. With this app, your website is verified and the app displays a McAfee verification to shoppers. By seeing a security verification from anti-malware software, shoppers will find your store secure and be able to checkout without worries.
Visual Cues on the Thank You Page
10. Add an order confirmation message
Once a purchase has been made, you can display a message that lets shoppers know that their order has been confirmed. This visual cue is a transactional message that reassures shoppers about their order.
You can make the message even more effective by adding a fun GIF with a tick mark. As online consumers, we have familiarized ourselves with the green tick mark as being an indicator of confirmation. Adding this small visual element is sure to create a positive emotional trigger among your shoppers.
Apps like ReConvert help you design a custom thank you page. You can enable this app to display a message to shoppers and provide them a confirmation about their order.
Guide Shopper’s Purchase Journey with visual cues and increase Shopify sales
We hope this blog helps you understand how you can use visual cues on different stages of a customer’s journey. It’s crucial to guide your shopper’s purchase journey. Without visual cues, you have little control over how your shopper navigates through your store. Visual cues, placed on the right pages, can help you push the shopper to make quick purchasing decisions.
One of the most important visual cues for any Shopify store is product labels. Product labels help your shoppers learn about the product and be persuaded to buy. A bestselling product on your store can get the well-deserved attention of your new visitors with a label on it. Or, if shoppers have gluten or dietary restrictions, adding ‘Gluten-Free’ or ‘Diabetes-Friendly’ labels can help you convert shoppers better.