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Types of product labels to build a sense of urgency and increase Shopify sales ​

Admin

20 Feb 2020

Customer Acquisition

Product Labels

As a Shopify owner,you’re already (or planning on) running sales and offers to grow profits,get more conversions and boost repeat purchases.
this is one one of the best tactics that any merchant can use on their Shopify store to increase sales – by creating a sense of urgency through a sale.But how do you make your offers stand out?

With visual indicators like products labels,it’s easier for you to build this sense of urgency into your Shopify store.

In this blog, we’ll help you understand how to use different types of product labels to highlight different kinds of sales and promotions, and drive urgency on your Shopify store – leading to your goal of increasing Shopify sales.

Why Is Urgency An Effective Tactic?

When shoppers see a countdown timer on a product, they will make a quick, impulsive decision to buy it rather than choosing to come back to your store later. When they see a message saying that a discount is available for a short period, they will be more likely to shop immediately rather than abandoning their cart at checkout.

One store found that adding urgency to product pages resulted in a revenue uplift of 27.1%. Urgency messages like “Offer Running Out”, “Lightning Deal”, “Limited Time Offer” and “1 Hour Sale” guide the shopper to take quicker action, ensuring you can turn every interest into a purchase.

How Do Product Labels Help Build Urgency?

Without product labels, shoppers are browsing through your store without any signposts to guide them through the store. As a merchant, you have little control over what products they choose to look at and buy.

But imagine yourself as a shopper – why will you choose one product over another quickly, and why?

When a shopper lands on a product with a label or sticker on it, they pause their browsing as soon as they encounter an eye-catchy label over a product., This makes them focus on the details of that product and observe it more.  and also notice why this product. They would be more likely to take a look at products you want them to notice and shop.

90% of all information that enters our brain is visual. Moreover, visuals are processed 60,000 times faster than images. Since product labels are visual indicators on your Shopify store, they would be an effective medium to build urgency and drive your shoppers to purchase more.

Different Types of Product Labels to Build a Sense of Urgency on Your Shopify Store

There are many kinds of product labels you can set up on your Shopify store. We suggest trying out different urgency labels on your store to test and understand which label yields higher clicks and conversions. For some stores, a discount label would work best while for others, an event-related label would work better.

When adding product labels, we suggest choosing a small number of products to add these labels to. With fewer labels, your shoppers will take these visual cues more seriously. You don’t want to add a label to every product since shoppers would perceive your labels to have a lower value.

1.Buy Now

Without product labels,shoppers are browsing through your store without any signposts to guide them through the store.As a merchant,you have little control over what products they choose to look at and buy.

6. Offer Running Out

Another product label that is sure to make shoppers pay more attention is the ‘Offer Running Out’ label. This label will surely make shoppers click through on products that you’ve added the label to.

Pro-tip: You can add this label to products that are well-stocked so that you can increase its sales easily.

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E-Commerce Product Labels

Ways to use product labels to turn your Shopify store traffic into sales

E-Commerce Product Labels

Ways to use product labels to turn your Shopify store traffic into sales