With 1 billion people users every month, Instagram is a perfect place for eCommerce brands to establish themselves, acquire new followers, and convert them into customers. You can use the social media platform for building relationships, creating a story with your images and videos, marketing your Shopify store, tagging products and even direct selling.
This is why merchants need to prioritize Instagram as a sales channel. What’s more, it isn’t hard to get started! Here are 10 steps you can take to sell on Instagram:
Steps For Shopify Stores to Sell on Instagram
1. Design your personality for Instagram
What kind of account do you want to be? By defining your personality for Instagram, you can effectively communicate with your followers and be interesting enough for new users to want to follow you.
There are a few types of personalities you can have.
- Create and share fun and lighthearted memes along with your products.
- Share inspiring content like before and after pictures of your users.
- Provide tips and tricks for your shoppers to use with your products.
- Share what inspired your products
Once you’ve chosen your theme and the kind of content you’ll be creating, it’ll be easier for you to share quality posts that are engaging for your shoppers.
2. Plan your content pieces
It’s crucial to consistently post. With so many ad-hoc tasks in a day, it’s best if you plan your content in advance and schedule them ahead.
You can use a spreadsheet to track which type of post goes when, what creative you want to use for the post, and the caption you want to add to it. This spreadsheet can help you get feedback from other stakeholders and even track how your posts are performing after it’s live.
Once you’ve finalized your content, you can schedule your posts with tools like Later. Later allows you to schedule your Instagram posts in advance and you can add relevant hashtags as the first comment so that it is automatically added to your post.
3. Tag your products in the images
When sharing posts about your products on Instagram, it’s important that you make your products easier to access. Shoppers on social media are not going to drop everything just to go click on your bio and then search for the product you shared.
Using Instagram’s product tagging feature, you can tag the product to its product page on your Shopify store. This way, shoppers can click on this tag and be led directly to the product, making it simpler for them to shop from you.
You can enable this feature on the Instagram app from the Shopify App Store.
4. Share products with labels
When sharing products on your Instagram, especially for ‘Deal of the Day’ and other such spotlights, you can share your product images with labels on them. Labels act as visual cues for shoppers, helping them identify why the product is special.
Here are 5 ways you can use product labels on your Instagram posts:
- Add a ‘Sale’ product label on your product image and share it on Instagram to make your followers shop your sale.
- Share product images with a ‘Deal of the Day’ sticker so that your followers can buy the product if they are remotely interested.
- Post about low stock products with a ‘Running Out’ product label so that shoppers can get them before they run out.
- Let shoppers know about your special products or limited edition items by sharing the product image with a ‘Limited Edition’ product label.
- Launch new products and sell on Instagram with a ‘Newly Launched’ product label on the product image.
You can add product labels to your images with ModeMagic. ModeMagic allows you to add labels to products on your Shopify store so that shoppers can find products more easily with these eye-catching labels. Product images with labels can easily be exported via ModeMagic to be used on your Instagram!
5. Sell on Instagram with interactive stories
Instagram Stories have higher engagement than feed posts. It’s important to utilize this format and share interactive stories. In fact, with the right strategies on your Stories, you can effectively use the format to sell on Instagram.
Here are 5 ideas for your next Instagram Story:
- Let followers ask questions about your products. You can use this to make followers look forward to your response and make them check your Story multiple times.
- Create a poll to understand which product variant shoppers like more. This can help you make better decisions for future products and even push the more preferred products on social media.
- Allow influencer takeover on your Stories and bring in new audiences to your Instagram feed.
- Go live on your Instagram with influencers or show how your products are brought to life to your followers. You can also run contests within your Live video.
6. Add a shoppable Instagram feed on your store
Take your Instagram feed to your Shopify store and display a shoppable Instagram feed. With a Shoppable Instagram feed, shoppers can look at feed posts and find the featured products directly through the image.
This feature is a great interactive element that you can add to your Shopify store, make it interesting for new store visitors and make them want to shop the looks you’ve shared on Instagram. You can set up Shoppable Instagram feed on your Shopify store with Cameo.
7. Run ads to capture non-follower attention
Since a huge number of consumers spend time on Instagram, running ads on this platform is a great idea! With ads, you can create awareness about your products to shoppers already interested in what you are selling and even reel back in shoppers who abandoned your store mid-browse or mid-checkout.
You can run Instagram ads via the Facebook Ad Manager. If you’re having trouble figuring out your ads strategy, get a free consultation from the ad experts at Spin.
8. Tap into user-generated content
Shoppers prefer seeing real and authentic content on their Instagram feeds. This is where user-generated content comes into play.
By sharing posts of how your customers are using your products, you can give real examples to shoppers of how your products can be used and make shoppers aspire to own your products too.
Here’s how you can collate user-generated content:
- Pick up photo reviews shared by shoppers within your Shopify store.
- Create hashtags related to your brand name to nudge existing customers to share how they use your products.
When you start sharing these user images, you’ll find more of your existing customers sharing images with you.
9. Partner with the right influencers
One of the best ways to sell on Instagram is by partnering with influencers who have the kind of audiences that will buy your products. Influencer marketing is booming, with proven effects on its influence over purchasing decisions. 49% of consumers depend on influencer recommendations. What’s more, 40% of consumers make a purchase after seeing an influencer share a product on a social media platform.
One issue that many brands have with influencer marketing is the lack of concrete data and insights available to them about their own influencer marketing strategy.
With Carro, you can take the guesswork out of influencer marketing and use it to sell on Instagram. Carro is a Shopify app that has figured out how to measure ROI from influencer marketing. You can set up the app to track influencer reach and understand your conversions through influencers.
10. Revisit and optimize your content
Lastly, it’s important to understand your post performances and optimize your strategy accordingly. For instance, you may find that a new format that you introduced doesn’t work as well as your classic product images. You can also understand when your posts perform best and which days you should be posting.
With this insight, you can reel in newer followers and reach existing followers easily. Instagram has native analytics available within the app. However, if you want to understand which products sell via Instagram, how shoppers convert via Instagram on your Shopify store, you can install RevTap.
RevTap is a Shopify app built for analytics. You can understand every aspect of your Instagram reach, from how Instagram users flow through your website to which products are more popular among shoppers who come from Instagram.
Sell on Instagram to acquire and convert new audiences for your Shopify Store
As an online business, you need to be on Instagram to grow your reach and have the opportunity to convert consumers. Since they are already looking for brands like yours, it’ll be easier for you to convert them into followers and later in customers.
Once you’ve figured out the right strategy for you, you can sell on Instagram effortlessly and increase conversions on your Shopify store.
When you sell on Instagram, it’s crucial to make your product images eye-catching so that shoppers would stop scrolling and want to click on your products. For this, you can add problem labels to your product images on ModeMagic. Using ModeMagic, you can add different kinds of product labels to your products based on your needs. These stickers can be customized to match your brand colors as well.